Leading Team
Branda Entertainment is based in the experience and vision of:
ALEJANDRO MARCOS
FOUNDER & CEO
The Creative Force
Creative director, film director and photographer. A broad decades long experience in advertising, communications and content industries.
For the last ten years he has focused on Branded Entertainment, working for blue chip companies.
He is also Chief Producer Officer of Dreamers Europe, Videas and Film Come True, as well as maintaining an exhaustive artistic activity, resulting in art and photograph exhibitions in New York, Mexico D.F. and Madrid.
JOAQUIN AGUILERA
Marketing Strategy Director
The Strategist
Joaquín has spent all of its more than 35 years long professional career, but 3 years as Managing Director of an independent TV production house, working in marketing communications agencies, more than 25 of them in top executive positions.
He is currently also Managing Partner in Macroanalytica and he advises some marketing communications agencies. Associate professor and academic director of IMC specialization in the Master in Management of IE Business School.
PhD in Communications (URJC), he also holds an Advanced Management Program from the Sloan School of Management (MIT) and a grade in Advertising and Public Relations (UCM). Speaks fluent both English and French, being Spanish his mother language.
Author of the book “Branded Entertainment: cuando el Branded Content se convierte en entretenimiento”, as well of several papers. A second book is in process.
JOSE MARIA MARTIN-GUIRADO
Distribution Platforms Advisor
The Media man
He has spent his last 20 professional years working into the communications media industry, within Vocento group, holding executive positions in Press, Radio, Internet and, during the last 7 years, as CEO of Net TV (DTT channel) and as Executive Chairman of Veralia (TV content production and film distribution).
Before joining the media industry he worked for several consumer goods companies, as Schweppes and Philips, as well as for Andersen consulting. He is Senior Business Advisor for several companies and develops his own men’s wear brand.
Civil Engineer from the Universidad Politécnica de Madrid. Being Spanish his mother language, her speaks fluent English.