What is PONOS?
PONOS celebrates WORK through a contemporary dance choreography performed by the team members of a company within their own work space.
This artistic performance is filmed in order to produce content that will be distributed online through own and earned media.
The whole dance experience involves a Team Building Process, turning the group of employees into a cohesive team.
Ponos storytelling has the purpose to share with an online target audience, the deep commitment of the brand to their employees and present how the team members strive to live up to the expectations and successfully accomplish the assigned task through an artistic expression.
The artistic director Anima May creates a 5 minute dance choreography based on the results of the exploration of movement and emotion originated at the daily work of the employees of a company.
PONOS is an effort towards making the working team perform more effectively, with the productivity as the main focus and MOVEMENT as the bridge to obtain it.
It is a matter of fact that an effective team can produce higher results and productivity than employees working by themselves.